Entries by gabriele

No Pain, No Gain

Racecar drivers are super trained athletes.  It’s not a secret that they need to be trained very well in order to be able to race, and the more pro they are the more fit they need to be.  Drivers not only need to withstand incredible g-forces, but their body muscles from the neck down are […]

57th Rolex 24 at Daytona

What will be an unforgettable 50th Anniversary season for the International Motor Sports Association (IMSA) gets under way this weekend at Daytona International Speedway with one of the most respected groups of manufacturers in motorsport comprised of 19 manufacturers eligible to participate. The flagship IMSA WeatherTech SportsCar Championship, which opens its season with the 57th […]

Seven Tips for a Productive Day at the Track

A new study by Ohio State University found that people who started the day with a good mood felt happier and more productive as the day progressed. The study also found that when people start the day on a high, they were 83% less likely to lose that mood no matter what happens later during the […]

Daytona 24 Hours HSR Classic Presented by IMSA

It was a fun weekend in Daytona for the now annual 24 Hours Classic race Presented by IMSA organized by HSR – Historic Sportscar Racing.  HSR was formed in the mid-’70s with an event at Road Atlanta. There was one goal then and it remains true today: to celebrate the racecars from our past. As […]

Our 2018 Top SEMA Pick

If you’ve been at the SEMA Show in Las Vegas you know what I’m talking about.  It’s insane the number of cars, accessories and more that you see there… it’s definitely the biggest car show in the world and if we were to put together the knowledge of everyone there we would easily be larger […]

Another Great Season is in the Books, Sports Car Racing at its Best in 2018

IMSA sports car racing championships ended in Road Atlanta with the world-renowned Motul Petit Le Mans, a 10-hour endurance race.  Primarily the series consists of the WeatherTech Sportscar championship for Prototypes and the GT LeMans/Daytona cars and of the Continental SportsCar Challenge open to Grand Touring cars.  Literally down to the wire in an unbelievable […]

Summer 2018, a Racetrack Affair

A brand story is more than content and a narrative. The story goes beyond what’s written in the copy, on a website or a brochure. The story is a complete picture made up of facts, feelings and interpretations, which means that part of “the story” isn’t even told by the brand.  Creating a brand story […]