It’s our first story and it’s about us. We’re in Daytona for the iconic 24 Hours of Daytona Presented by Rolex. The event is the opener of the IMSA Series, the premier sports car racing in America. It’s January and it’s damn cold around the world where racing is a passion, where it’s a way of life… this is why regular and guest drivers such as F1, IndyCar and NASCAR icons of the likes of Fernando Alonso, Giancarlo Fisichella, Jeff Gordon and Ryan Hunter-Reay meet for the motorsport season opener. Daytona is the reflection of everything that Racing Spirit is, 24 relentless hours of man and machine versus time; this is why it’s the perfect place to begin our story. We worked the wee hours to get the pre-launch collection pieces ready, but it was worth every minute, after all we fully embrace the Racing Spirit! IMSA and OMP Racing hosted us in the Paddock area where we displayed our line. It wasn’t long and we started to open some eyes with drivers and fans alike. Our cap sold extremely well followed by our hoodies and tees. By nighttime with temps lowering our beanie was a hot commodity. While manufacturers such as Ferrari, Porsche, Cadillac, Chevy were battling on track, drivers were hanging out. It was a pleasure to provide clothing to Austin Cindric, Shane Lewis, Lawson Aschenbach and 2016 Daytona winners Jordan Taylor, Ricky Taylor, Max Angelelli and Jeff Gordon! It was a first awesome weekend and we look forward to many more… embrace with us the Racing Spirit!
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