Summer 2018, a Racetrack Affair

A brand story is more than content and a narrative. The story goes beyond what’s written in the copy, on a website or a brochure. The story is a complete picture made up of facts, feelings and interpretations, which means that part of “the story” isn’t even told by the brand.  Creating a brand story is not simply about standing out and getting noticed, it’s really about building something that people care about and want to buy into.  This is why we created Racing Spirit, an authentic brand with an appealing name and an iconic icon.  We are enthusiasts; car guys, racers and we embrace the racing spirit!  We are a company that believes in the power of fueling our passion and we proudly want to show it to the world!  Driven by our strong heritage thanks to our parent company OMP, we are now offering a leisure line that represents our lifestyle. Racing Spirit strives to stimulate those who love engines, cars and car racing, those who are always headed towards new goals, experiences and memories. We recently went to Belgium for the 24 Hours of SPA Francorchamps and it was a very satisfying event for the brand.  Our product was on display and sold by Spa Racing in their awesome store, but most importantly I saw fans and drivers wearing it with proud. Our endless working hours at the factory were just a fun memory, could not have been happier!  Different dealer, but same enthusiasm with our French distributor GT2i check out their Instagram account and see for yourself.  If we cross the ocean we find similar stories with OG Racing, Stable Energies and Discovery Parts … the Racing Spirit is catching on big time and thank you so much for helping us write this first beautiful chapter!

Before leaving this page you might be interested to read another blog post on the humble beginning of our brand

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